Bar & Bell is an all inclusive gym and personal training facility located in Fort Worth, Texas. The ultimate goal behind the creation of Bar & Bell was to create a safe space where everybody is welcome to work out without judgement. All levels are welcome, and the company emphasizes its beginner friendly trainers and resources. A gender neutral color is used to appeal to all genders, ages, and levels. The palette is desaturated to help convey its judge free, calm, and safe environment. This project involved creating a logo, stationary, and a website I coded from scratch. A UI-UX case study was created for the final result of the coded website.