An animated motion graphic is used as an advertisement against deforestation. A simple statement, “How would you feel if it was your home?”, is used to catch the attention of the watcher. Its thought provoking yet simple essence compliments the simplicity of the animation, which utilizes color, shape and composition through moving illustrations. The purpose of the video is to tug at the viewer’s heart strings and to get the viewer to do something for the cause (supporting sustainable cattle ranching).