Pearl Cafe is an elegant breakfast cafe based in Charleston, South Carolina. They specialize in breakfast meals and specialty beverages such as espresso, lattes, and refreshments while aiming to provide a peaceful and calm environment for young adults and the working class. To express the sophistication of Pearl Cafe, a monochromatic purple color scheme is used to emphasize the quiet tranquility of the sea side that is right outside its doors. A logo, typography, visual imagery, and a cohesive series of social media posts and short videos advertising the cafe were created for this project.